SMART TECHNICAL SUPPORT

Are you a professional user, do you need technical advice? Contact us now!
-

MOOD BOARD

Trends and colors for 2020 selected by NCS: New Masculinity

Our journey through the colors of 2020 continues. Each year NCS explores trends and sensibilities to tell us about emerging styles and colors that will dominate the year to come. We have already introduced the first two trends, Evolving Eclecticism and Shades of Incognito. Now we come to the third stage of this journey: New Masculinity, the most "colorful" style of 2020.

The evolution of feminism has also led to a new conception of man and masculinity. The traditional stereotypes are being questioned and all boundaries between men and women are gradually erased. New Masculinity is a joyful parade that celebrates gender equality and the freedom to be whomever you want to be.

This style is gender-free. It is called New Masculinity, but has no male connotations in the traditional sense. Inspired by the variety and infinite facets of us human beings, the trend seeks unexpected combinations. It plays with different textures combining hard metals with soft textiles. It is a colourful parade of vibrant tones such as bright yellow and red opposed to darker tones such as purple and blue. As a bridge between the brightest tones and the darkest ones, there is a beautiful warm beige nuance.

Our coatings are already available in all the colors from the New Masculinity palette.

Here are some inspirational ideas.

Request information
Trends and colors for 2020 selected by NCS: New Masculinity 1
Trends and colors for 2020 selected by NCS: New Masculinity 2
Trends and colors for 2020 selected by NCS: New Masculinity 3
Trends and colors for 2020 selected by NCS: New Masculinity 4
Trends and colors for 2020 selected by NCS: New Masculinity 5
Trends and colors for 2020 selected by NCS: New Masculinity 6
Trends and colors for 2020 selected by NCS: New Masculinity 7
Trends and colors for 2020 selected by NCS: New Masculinity 8

Discover the new colors, effects and combinations

Do you want to know more about our products?
Write us!

* Required fields

ICA Group: solutions that matter

We know what matters to our customers. We know their challenges, their products and their markets. That's why we offer solutions. Solutions that matter.

Trends and colors for 2020 selected by NCS: New Masculinity 20

HIGH-QUALITY PROCESSES

From concept design to go-to-market, we provide support to our customers by optimizing activities and processes.

Trends and colors for 2020 selected by NCS: New Masculinity 21

PROACTIVE PROBLEM SOLVING

We consider ourselves as strategic partners, as we always aim to provide concrete and efficient solutions to our customers’ problems and needs.

Trends and colors for 2020 selected by NCS: New Masculinity 22

ENVIRONMENTAL PROTECTION

We are engaged in projects that decrease the impact of products and processes on our planet.

DOWNLOAD OUR COMPANY PROFILE

application book

The best way to stay up-to-date on the world of ICA Group and to find out about its new effects. Videos, images and catalogs will allow you to get up-close and personal with the latest color trends and the most innovative finishes for both exteriors and interiors.

Download now

newsletter

To stay up to date on all the latest ICA Group news, sign up for the newsletter.

Follow us

 

Trends and colors for 2020 selected by NCS: New Masculinity 23

PRODUCTS 

SERVICES AND CONSULTING 

DESIGN & PLAN

THE GROUP 

 

  • Copyright © 2023
  • ICA SpA with a sole shareholder - Subject to the management and coordination of The Sherwin-Williams Company

  • Tax ID., VAT and Reg. No. Italian Business Register - Chamber of Commerce of Marche 00909430431
  • Share capital € 2,583,000.00 (fully paid up)
  • sitemap
  • cookie
Trends and colors for 2020 selected by NCS: New Masculinity 24 websolute