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December 20, 2023 - News

Paris Packaging Week 2024

BALANCE COLOR COLLECTION: The sensorial chromatic garden


At Paris Packaging Week, held on 17th and 18th January 2024, we presented our BALANCE collection of paints for container glass.

BALANCE exemplifies the technological excellence of ICA Group coatings. It is a palette of hues that unfolds to achieve a series of different objectives and which uses color to optimize materials and finishes.

Our love of nature has given rise to the BALANCE chromatic garden where senses interact with a series of visual and tactile effects. A sheer or matt look and intensity of color can make a huge difference to the aesthetic impact of an object.

The work of our R&D team is constantly evolving: to further embrace trends in the glass packaging sector, the BALANCE collection also includes a range of special effects. RUST, GRUNGE and GRESS are just a handful of those that will be on display at Paris Packaging Week 2024.

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