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Case Study

Our finishes in the grand hotel W Rome

W Rome, a grand hotel in the heart of Rome housing furniture coated with our finishes.


W Rome: ICA finishes in the heart of Rome

An elegant new hotel, standing in the streets of La Dolce Vita, hosts furniture finished with ICA products. 

We are in the heart of Rome. We are in the streets of La Dolce Vita, famous the world over for their cinematic appearances. In this tour of true beauty, we stop before the majestic new hotel W Rome. Let’s go inside and see the interiors designed by Extra Ordinario, a firm specialized in prestige projects (hotels, residences and yachting), who have selected our finishes to coat its furniture.

The interior design project for W Rome

Near the Spanish Steps, we have left the exclusive boutiques of Via Condotti behind us and entered the elegant district of Via Veneto. Here stands the 19th-century complex housing the W Rome hotel, with its 159 rooms and suites and elegant communal areas.

The design perfectly balances the splendor of the past with contemporary design: structures have been carefully renovated and reinvented to celebrate the historic features and instill the bold spirit of the W brand through refined design.

The furniture has been provided by our customer Extra Ordinario, known for its natural focus on quality products (100% Made in Italy) and a great passion for interior design. The firm has worked with the Meyer Davis design team to explore different materials such as marble, wood and fabrics. The result? Traditional materials meet the contemporary lines of furniture, creating an elegant and timeless environment.

Our finishes at W Rome

To coat the furniture in communal areas and guest rooms, Extra Ordinario has selected ICA finishes from the Iridea Polyurethane range.

The firm was seeking a made-in-Italy product that would guarantee its furniture outstanding protection against wear. The polyurethane products perfectly meet these requirements because they are specifically designed for surfaces which require a high level of chemical and physical resistance. These are also GREENGUARD-certified products that help to reduce indoor air pollution as well as the risk of chemical exposure.

Our finishes help to ensure a healthier environment for the elegant and timeless spaces of the W Rome hotel.

Photo credit: Meyer Davis Studio Inc.

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